Lettering by CMG

Started in 2018 as a side project to explore hand-drawn lettering and experiment with creative ideas, Lettering by CMG grew into one-off commissions, an Etsy storefront, and a mention in a lifestyle blog photostory.

The rebrand clarified the project’s purpose, defining the types of work to pursue, the audience, and a cohesive brand identity while keeping its playful, hand-drawn character. This framework ensures that every new piece feels intentional and consistent, giving the project structure for future growth.